Baer Equine Owner & Founder, Annalise Baer, approached us looking for a fresh new identity for her Equine Services business.
She wanted a brand that would convey a classy, regal appearance with a modern sharp edge. She told us she wanted a stylised horse combined somehow with a Serif typeface reading "BAER".
We began by creating a modified serif typeface and adding some cut away areas and linking letter shapes to add a sharper edge. We then created a stylised horse head. We wanted to focus on the movement of the horse and creating a sharp and fluid emblem that can be used both with text and without. We then extended the tail of the "R" to balance the area under the stylised horses head and linked the two elements.
The brand design has been used for stationary, promotional materials, vehicle graphics, company website and much more.