Desidero Owner, Will Thomas, approached us looking for help with branding for his all new horsebox manufacturing business. The new business needed to have a strong trustworthy looking identity, with hints towards the heritage involved in classic coachwork techniques.
We played with the concept that horses were once our transport and now we use vehicles to transport them. We imagined if Desidero were in business a 100 or so years ago they would have been working on horse drawn coaches. We thought this was a charming gesture towards the history of horse transportation and also a symbol of respect to our equestrian friends.
The logo features a strong bold typeface with slight alterations and embellishments to add a premium feel. This also helps tie the wordmark in with the ornate carriage symbol element. The colour red adds a royal feel and really helps to sell the brand and the box itself. The logo also works well in black and white and can be used in 3 different arrangements dependant on the occasion.
We also completed a full 3d CAD Model of the Desidero 3.5t Horsebox. Using specialist software, we then applied materials and rendered photo realistic promotional images of all of the different colour choices and vehicle features. These images are to be used on the Desidero website and brochure, amongst other promotional materials.
Design & Brand: OJ Creative
3d Modelling: OJ Creative
Visualisation:OJ Creative Art Direction: OJ Creative