The brief from the team at Mullock Gas was to bring their brand (which had no real logo or identity) right up to date and give the appearance of a larger and professional operation.
We created a stylised flame mark with complimentary colours, blues, greens and purples, hinting at a gas powered ignition. This is coupled with a simple wordmark that can also be used alongside an outline version of the logo. The outline version allows the logo to be used in areas where scale and/ or colour may be an issue, without losing the feel of the brand. This also allows the brand to move away from the gradient based icon should it for some reason become an outdated trend.
The branding is intentionally kept very clean and tidy with the view of producing a more corporate image without it being boring.