Entrepreneur James Wallace contacted us to help out with the brand identity of his new venture, Jewellers and Watchmakers, Wallace London.
He wanted an elegant, refined design but one that also retained an element of heritage. James' family have been in the business in one way or another for many years and James is now branching out on his own and taking the family business to the next level.
We created a logo, stationary design and various mock ups including shopfront, signage and packaging. The earthy colour palette adds to the implied heritage whilst the contrasting sharp "W" monogram can be used in various guises to support the modern element to the business.